At Arove Beauty, our mission is simple: to create high-performance, waterless haircare products that are good for your hair and better for the planet. But behind every innovation is a story—and ours begins with a single question: what if the future of haircare didn’t depend on water?
A Clean Beauty Brand Born from Curiosity
Arove was founded with a clear goal: to rethink the way people care for their hair. Traditional shampoos and conditioners are made with up to 80 percent water. That’s not just inefficient—it’s unsustainable.
Our founder, a passionate clean beauty advocate, saw the opportunity to create zero-water hair products that deliver salon-quality results without waste. After years of research, testing, and innovation, Arove launched with a line of powder-to-lather shampoo and powder-to-cream conditioner designed for modern routines.
Why Waterless Haircare?
The answer is simple: performance, sustainability, and purity. By removing water from the formula, Arove products:
- Deliver more active ingredients per use
- Require no harsh preservatives or synthetic fillers
- Last longer and travel better
Plus, they reduce plastic waste and shipping emissions, supporting a more sustainable beauty industry.
Built for Today’s Conscious Consumer
Arove is more than just a clean beauty brand. We’re committed to:
- Vegan eco-friendly shampoo and conditioner formulas
- TSA-compliant beauty products for life on the go
- Sustainable packaging made from 100% post-consumer recycled materials
Whether you’re packing for a trip, simplifying your daily routine, or seeking a product that aligns with your values, Arove offers thoughtful solutions that do more with less.
Innovation That Works
Our products feature science-backed ingredients like:
- Hyaluronic acid for hydration
- Broccoli seed oil for shine and light conditioning
- Abyssinian oil to support hair strength
- Panthenol (Vitamin B5) to promote scalp health
Each ingredient is protected by LumiLok encapsulation technology, ensuring peak potency until activated with water.
Designed for Every Hair Type
Whether you have curls, straight strands, color-treated hair, or a sensitive scalp, Arove’s powder-to-lather shampoo and powder-to-cream conditioner are gentle, effective, and easy to use.
The formulas are designed for:
- Fine hair that needs lightweight conditioning
- Dry scalps that require gentle cleansing
- Busy people who value performance and simplicity
Our Vision for the Future
We believe that waterless is the future of haircare. At Arove, we’re committed to continuing to innovate with intention, creating products that are safe, effective, and aligned with the needs of today’s beauty consumers.
Join us in rethinking what’s possible. With Arove, clean beauty starts at the root.