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DAMAGE-RESPONSIVE CONDITIONING TECHNOLOGY

CONCENTRATED ON DAMAGE. ADDS SHINE EVERYWHERE.

Most hair oils force the same compromise. Apply enough to smooth dry, damaged ends and healthier or finer sections can feel heavy. Apply too little and the areas needing the most conditioning may still feel dry.

ILLUMINOUS was built to remove that compromise.

Bleach, color, heat and daily friction alter the surface of the hair. AROVE's proprietary damage-responsive technology is designed to recognize those differences and bind more strongly where hair is more damaged. This concentrates conditioning on compromised areas and leaves less product sitting on healthier hair.

• READS
Damaged, porous and over-processed areas differ from healthier hair at the surface. The technology responds to those differences.

• TARGETS
Conditioning is directed toward areas with greater damage instead of depositing uniformly across the hair.

• BINDS
Selected conditioning ingredients bind more strongly to compromised areas, helping smooth the cuticle and control the appearance of frizz and flyaways.

• BALANCES
More conditioning is deposited where damage is greater, while every strand — damaged or not — is left smoother and shinier. Healthier hair gets the same glass-like shine with less product sitting on it, so nothing feels weighed down.

ILLUMINOUS brings damage-responsive conditioning technology into a concentrated waterless hair oil and leave-in conditioner, creating a more selective approach to softness, frizz control and luminous shine.

A BOTANICAL OIL BLEND FOR SOFTNESS, SHINE AND MANAGEABILITY

Brassica Oleracea – a natural plant-based silicone alternative that smooths hair, controls frizz, and locks in moisture.

Broccoli Seed Oil

Helps smooth the hair and enhance shine without the feel of heavy silicone buildup

Abyssinian Oil – a natural silicone alternative that tames frizz, enhances hydration, and adds weightless shine to hair.

Abyssinian Oil

Helps condition the hair, improve slip and support easier detangling

Marula Oil – a lightweight, fast-absorbing oil that tames frizz, boosts shine, and provides antioxidant protection for hair and skin.

Marula Oil

Helps smooth the appearance of frizz and leaves hair feeling soft and shiny

Moringa Oil – packed with vitamins and antioxidants, deeply conditions hair, strengthens roots, and promotes healthy scalp circulation.

Moringa Oil

Conditions the scalp and hair while enhancing softness and natural-looking shine

Rose Hip Oil – a nutrient-rich oil that restores shine, reduces scalp inflammation, and supports hair growth with antioxidants.

Rose Hip Oil

Helps condition dry-looking hair and improve softness and shine

Watermelon Seed Oil – a lightweight, fast-absorbing oil rich in omega fatty acids to deeply nourish hair and scalp while promoting hydration.

Watermelon Seed Oil

Provides lightweight conditioning that helps soften hair without a heavy feel

Pomegranate Seed Oil – packed with antioxidants and fatty acids, promoting hair repair, regeneration, and long-lasting hydration.

Pomegranate Seed Oil

Helps condition dry-looking strands and enhance softness and shine

Evening Primrose Oil – packed with Omega-6 fatty acids to deeply nourish the scalp, promote hair growth, and reduce inflammation.

Evening Primrose Oil

Helps condition the scalp and soften dry, rough-feeling hair

Jojoba oil, a key ingredient in AROVE haircare

Jojoba Oil

Provides lightweight conditioning that helps soften hair and enhance shine

Carrot seed oil – rich in antioxidants and beta-carotene, supporting hair growth, UV protection, and anti-aging skincare.

Carrot Seed Oil

Helps condition dry-looking hair and improve softness and manageability

ILLUMINOUS Hair Oil FAQs

Frequently Asked Questions About ILLUMINOUS Hair Oil + Leave-In Conditioner

ABOUT THE FORMULA

WHAT IS ILLUMINOUS WATERLESS HAIR OIL + LEAVE-IN CONDITIONER?

ILLUMINOUS is a concentrated two-in-one hair treatment that combines the conditioning benefits of a leave-in conditioner with the smoothing and shine-enhancing benefits of a finishing hair oil. It can be applied to damp or dry hair and does not need to be rinsed out.

HOW IS ILLUMINOUS DIFFERENT FROM A TRADITIONAL HAIR OIL?

ILLUMINOUS is designed to provide more than surface shine. Its lightweight botanical oil blend helps condition, soften and improve manageability while smoothing the appearance of frizz, flyaways and dry ends.

IS ILLUMINOUS SILICONE-FREE?

Yes. ILLUMINOUS is formulated without traditional silicones. It uses a natural silicone alternative and lightweight botanical oils to provide smoothness and shine without traditional silicone buildup.

WILL ILLUMINOUS MAKE MY HAIR LOOK GREASY?

ILLUMINOUS is concentrated, so the amount used matters. Begin with one or two drops and add more only where needed. Applying a small amount primarily to the mid-lengths and ends helps create a soft, glossy finish without unnecessary weight.

HAIR TYPES AND CONDITIONS

IS ILLUMINOUS SUITABLE FOR ALL HAIR TYPES?

Yes. ILLUMINOUS can be customized for fine, medium, thick, straight, wavy, curly and coily hair. Adjust the number of drops based on your hair's length, density, texture and moisture needs.

IS ILLUMINOUS SUITABLE FOR FINE HAIR?

Yes. Fine or short hair should begin with one or two drops applied primarily to the ends. Warm the product between your palms and apply it lightly to avoid using more than your hair needs.

IS ILLUMINOUS GOOD FOR CURLY OR COILY HAIR?

Yes. Apply ILLUMINOUS to damp curls or coils to improve slip, softness and manageability. It can also be lightly applied to dry hair between washes to refresh shine and smooth the appearance of frizz.

IS ILLUMINOUS SAFE FOR COLOR-TREATED HAIR?

Yes. ILLUMINOUS is color-safe and suitable for highlighted and color-treated hair. It helps keep processed hair feeling soft, conditioned and manageable between salon services.

CAN I USE ILLUMINOUS ON BLEACHED OR CHEMICALLY PROCESSED HAIR?

Yes. Apply it to damp or dry mid-lengths and ends to improve softness, shine and manageability in bleached, highlighted or chemically processed hair. Adjust the amount according to your hair's condition and density.

CAN I USE ILLUMINOUS WITH HAIR EXTENSIONS?

ILLUMINOUS can be used with many types of hair extensions. Apply a small amount to the lengths and ends and avoid heavily coating bonds, tapes or other attachment points. Follow your extension professional's care instructions.

APPLICATION AND ROUTINE

SHOULD I APPLY ILLUMINOUS TO DAMP OR DRY HAIR?

You can use it both ways. Apply it to damp hair as a leave-in conditioner for softness, slip and manageability. Apply a smaller amount to dry hair as a finishing oil for shine, dry ends and flyaway control.

HOW MUCH ILLUMINOUS SHOULD I USE?

Fine or short hair should begin with one or two drops. Medium-length or medium-density hair can begin with two to four drops. Long, thick, curly, coily or very dry hair may need four to seven drops. Begin with less and add more gradually.

CAN I USE ILLUMINOUS EVERY DAY?

Yes. ILLUMINOUS can be used as needed between washes. Daily users should begin with a minimal amount and concentrate the product on dry ends or areas that need additional smoothness and shine.

DOES ILLUMINOUS HELP WITH FRIZZ AND FLYAWAYS?

Yes. The lightweight oil blend helps smooth the hair's surface and reduce the appearance of frizz and flyaways. Apply it to damp hair for overall smoothing or lightly smooth it over dry hair for a polished finish.

PERFORMANCE AND RESULTS

CAN ILLUMINOUS REPAIR SPLIT ENDS?

No cosmetic hair oil can permanently repair a split hair fiber. ILLUMINOUS can smooth and condition dry, rough or split-looking ends, helping them appear softer, shinier and more polished between trims.

CAN I USE ILLUMINOUS WITH AERIOUS POWDER SHAMPOO AND CONDITIONER?

Yes. Cleanse with AERIOUS Water-Activated Powder Shampoo, follow with AERIOUS Water-Activated Powder Conditioner, then apply ILLUMINOUS to damp mid-lengths and ends as the final leave-in step. A small amount can also be used on dry hair between washes.

  • 5 stars: 6 (100%)
  • 4 stars: 0 (0%)
  • 3 stars: 0 (0%)
  • 2 stars: 0 (0%)
  • 1 star: 0 (0%)
V
Vera Kennedy
I bought the shampoo

I bought the shampoo, conditioner and oil. I am an older woman in my 50s and have had issues with my hair. Such as, dry and damaged ends. They really helped my hair look and feel softer and more luxurious. The smell is amazing.

M
Margaret J.
I have been using this oil every day

I have been using this oil every day. I have so much less frizz, and it seems like my hair is shinier than it has ever been. I have really coarse, thick hair; this makes it feel so polished. I love it!

M
Marcy P.
Every oil I use seems to weight my hair down, not this.

Every oil I use seems to weight my hair down. I have fine limp hair. This one didn't. I like that I don't need a leave-in conditioner any more either. My hair feels softer, it has more shine and no weight to it after using this. I love it, also my boyfriend loves the smell!

A
Anonymous
I don't even know where to start

I don't even know where to start... THE SCENT!? It is amazing. I also noticed I have so much less frizz in my hair than normal. Im already addicted.

L
Leslie Feinstein
Didn't weigh my hair down!

Most oils weigh my hair down, but this one somehow makes it soft and bouncy at the same time. It doesn’t feel oily at all. I have been using a few drops after washing and my hair looks so much healthier. I actually love it!