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Voted Best New Haircare Brand + Best Shampoo & Conditioner

DAMAGE-RESPONSIVE CONDITIONING TECHNOLOGY

CONCENTRATED ON DAMAGE. ADDS SHINE EVERYWHERE.

Most hair oils force the same compromise. Apply enough to smooth dry, damaged ends and healthier or finer sections can feel heavy. Apply too little and the areas needing the most conditioning may still feel dry.

ILLUMINOUS was built to remove that compromise.

Bleach, color, heat and daily friction alter the surface of the hair. AROVE's proprietary damage-responsive technology is designed to recognize those differences and bind more strongly where hair is more damaged. This concentrates conditioning on compromised areas and leaves less product sitting on healthier hair.

• READS
Damaged, porous and over-processed areas differ from healthier hair at the surface. The technology responds to those differences.

• TARGETS
Conditioning is directed toward areas with greater damage instead of depositing uniformly across the hair.

• BINDS
Selected conditioning ingredients bind more strongly to compromised areas, helping smooth the cuticle and control the appearance of frizz and flyaways.

• BALANCES
More conditioning is deposited where damage is greater, while every strand — damaged or not — is left smoother and shinier. Healthier hair gets the same glass-like shine with less product sitting on it, so nothing feels weighed down.

ILLUMINOUS brings damage-responsive conditioning technology into a concentrated waterless hair oil and leave-in conditioner, creating a more selective approach to softness, frizz control and luminous shine.

A BOTANICAL OIL BLEND FOR SOFTNESS, SHINE AND MANAGEABILITY

Brassica Oleracea – a natural plant-based silicone alternative that smooths hair, controls frizz, and locks in moisture.

Broccoli Seed Oil

Helps smooth the hair and enhance shine without the feel of heavy silicone buildup

Abyssinian Oil – a natural silicone alternative that tames frizz, enhances hydration, and adds weightless shine to hair.

Abyssinian Oil

Helps condition the hair, improve slip and support easier detangling

Marula Oil – a lightweight, fast-absorbing oil that tames frizz, boosts shine, and provides antioxidant protection for hair and skin.

Marula Oil

Helps smooth the appearance of frizz and leaves hair feeling soft and shiny

Moringa Oil – packed with vitamins and antioxidants, deeply conditions hair, strengthens roots, and promotes healthy scalp circulation.

Moringa Oil

Conditions the scalp and hair while enhancing softness and natural-looking shine

Rose Hip Oil – a nutrient-rich oil that restores shine, reduces scalp inflammation, and supports hair growth with antioxidants.

Rose Hip Oil

Helps condition dry-looking hair and improve softness and shine

Watermelon Seed Oil – a lightweight, fast-absorbing oil rich in omega fatty acids to deeply nourish hair and scalp while promoting hydration.

Watermelon Seed Oil

Provides lightweight conditioning that helps soften hair without a heavy feel

Pomegranate Seed Oil – packed with antioxidants and fatty acids, promoting hair repair, regeneration, and long-lasting hydration.

Pomegranate Seed Oil

Helps condition dry-looking strands and enhance softness and shine

Evening Primrose Oil – packed with Omega-6 fatty acids to deeply nourish the scalp, promote hair growth, and reduce inflammation.

Evening Primrose Oil

Helps condition the scalp and soften dry, rough-feeling hair

Jojoba oil, a key ingredient in AROVE haircare

Jojoba Oil

Provides lightweight conditioning that helps soften hair and enhance shine

Carrot seed oil – rich in antioxidants and beta-carotene, supporting hair growth, UV protection, and anti-aging skincare.

Carrot Seed Oil

Helps condition dry-looking hair and improve softness and manageability

ILLUMINOUS Hair Oil FAQs

Frequently Asked Questions About ILLUMINOUS Hair Oil + Leave-In Conditioner

ABOUT THE FORMULA

WHAT IS ILLUMINOUS WATERLESS HAIR OIL + LEAVE-IN CONDITIONER?

ILLUMINOUS is a concentrated two-in-one hair treatment that combines the conditioning benefits of a leave-in conditioner with the smoothing and shine-enhancing benefits of a finishing hair oil. It can be applied to damp or dry hair and does not need to be rinsed out.

HOW IS ILLUMINOUS DIFFERENT FROM A TRADITIONAL HAIR OIL?

ILLUMINOUS is designed to provide more than surface shine. Its lightweight botanical oil blend helps condition, soften and improve manageability while smoothing the appearance of frizz, flyaways and dry ends.

IS ILLUMINOUS SILICONE-FREE?

Yes. ILLUMINOUS is formulated without traditional silicones. It uses a natural silicone alternative and lightweight botanical oils to provide smoothness and shine without traditional silicone buildup.

WILL ILLUMINOUS MAKE MY HAIR LOOK GREASY?

ILLUMINOUS is concentrated, so the amount used matters. Begin with one or two drops and add more only where needed. Applying a small amount primarily to the mid-lengths and ends helps create a soft, glossy finish without unnecessary weight.

HAIR TYPES AND CONDITIONS

IS ILLUMINOUS SUITABLE FOR ALL HAIR TYPES?

Yes. ILLUMINOUS can be customized for fine, medium, thick, straight, wavy, curly and coily hair. Adjust the number of drops based on your hair's length, density, texture and moisture needs.

IS ILLUMINOUS SUITABLE FOR FINE HAIR?

Yes. Fine or short hair should begin with one or two drops applied primarily to the ends. Warm the product between your palms and apply it lightly to avoid using more than your hair needs.

IS ILLUMINOUS GOOD FOR CURLY OR COILY HAIR?

Yes. Apply ILLUMINOUS to damp curls or coils to improve slip, softness and manageability. It can also be lightly applied to dry hair between washes to refresh shine and smooth the appearance of frizz.

IS ILLUMINOUS SAFE FOR COLOR-TREATED HAIR?

Yes. ILLUMINOUS is color-safe and suitable for highlighted and color-treated hair. It helps keep processed hair feeling soft, conditioned and manageable between salon services.

CAN I USE ILLUMINOUS ON BLEACHED OR CHEMICALLY PROCESSED HAIR?

Yes. Apply it to damp or dry mid-lengths and ends to improve softness, shine and manageability in bleached, highlighted or chemically processed hair. Adjust the amount according to your hair's condition and density.

CAN I USE ILLUMINOUS WITH HAIR EXTENSIONS?

ILLUMINOUS can be used with many types of hair extensions. Apply a small amount to the lengths and ends and avoid heavily coating bonds, tapes or other attachment points. Follow your extension professional's care instructions.

APPLICATION AND ROUTINE

SHOULD I APPLY ILLUMINOUS TO DAMP OR DRY HAIR?

You can use it both ways. Apply it to damp hair as a leave-in conditioner for softness, slip and manageability. Apply a smaller amount to dry hair as a finishing oil for shine, dry ends and flyaway control.

HOW MUCH ILLUMINOUS SHOULD I USE?

Fine or short hair should begin with one or two drops. Medium-length or medium-density hair can begin with two to four drops. Long, thick, curly, coily or very dry hair may need four to seven drops. Begin with less and add more gradually.

CAN I USE ILLUMINOUS EVERY DAY?

Yes. ILLUMINOUS can be used as needed between washes. Daily users should begin with a minimal amount and concentrate the product on dry ends or areas that need additional smoothness and shine.

DOES ILLUMINOUS HELP WITH FRIZZ AND FLYAWAYS?

Yes. The lightweight oil blend helps smooth the hair's surface and reduce the appearance of frizz and flyaways. Apply it to damp hair for overall smoothing or lightly smooth it over dry hair for a polished finish.

PERFORMANCE AND RESULTS

CAN ILLUMINOUS REPAIR SPLIT ENDS?

No cosmetic hair oil can permanently repair a split hair fiber. ILLUMINOUS can smooth and condition dry, rough or split-looking ends, helping them appear softer, shinier and more polished between trims.

CAN I USE ILLUMINOUS WITH AERIOUS POWDER SHAMPOO AND CONDITIONER?

Yes. Cleanse with AERIOUS Water-Activated Powder Shampoo, follow with AERIOUS Water-Activated Powder Conditioner, then apply ILLUMINOUS to damp mid-lengths and ends as the final leave-in step. A small amount can also be used on dry hair between washes.

  • 5 stars: 49 (100%)
  • 4 stars: 0 (0%)
  • 3 stars: 0 (0%)
  • 2 stars: 0 (0%)
  • 1 star: 0 (0%)
Some of the reviews shown are from related products the merchant grouped with this one.
S
Sarah
Love love love

I love the shampoo and conditioner from Arove. I appreciate the beautiful packaging, clean ingredients, and ease of travel. My new go to shampoo and conditioner! 🤍

L
Leslie C
The shampoo lasted longer than I could imagine

The shampoo lasted longer than I could imagine. Also, I just used the shampoo and my hair was very soft!

A
Angel Jenkins
Love this product !

I love how the product is a powder and you just use water to activate it! The fact that it is Vegan and cruelty free is amazing ! I love how lightweight and shiny my hair felt after using it ! If you haven’t already get your hands on this product !

J
Jessica Perez
Arove is a 10/10

I have balayaged hair so finding a shampoo and conditioner that will preserve my color, shine, and health is super important. When I first tried Arove's shampoo and conditioner, I immediately noticed how soft, bouncy, and shiny my hair felt after the first wash. The shampoo and conditioner smell like sweet fruit citrus and the duo is small enough for me to take anywhere. I have a lot of hair so I battle with tangles after my showers, but I noticed a HUGE difference in being more easily able to comb and style my hair after using Arove. I'm so thankful I found Arove, it's now a staple in my travel and beauty bag.

A
Anonymous
LOVE

love how it makes my fine hair soft and shiny without weighing it down. I also love the scent

A
Anonymous
Arove

Makes my hair more shiny just wish the bottle was larger

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Noura Bashshur
Freaking amazing!

I have porous, protein sensitive hair and I can’t use silicones. I have tried every single hair oil on the market, like literally every single one. I don’t even want to think about what I’ve spent. Finally discovered Arove oil, and it is simply amazing. Best out my favorites by a long shot and I mean huge long shot. Only improvement is like to see is the bottle have a dropper dispenser thingy.

G
Giovanni Cicci
Love it!

The best shampoo I have ever used! Smells amazing too.

A
Anonymous
I love this product

I love this product, this is my 3rd bottle, I travel a lot so its perfect to take wth me everywhere.

F
Felicia Hartson
Happy & Healthy Hair! Thank you Arove

Loved that I could travel with it so easily. My hair is so happy and healthy every time I use it and I especially love that there are no harsh chemicals!!

V
Vera Kennedy
I bought the shampoo

I bought the shampoo, conditioner and oil. I am an older woman in my 50s and have had issues with my hair. Such as, dry and damaged ends. They really helped my hair look and feel softer and more luxurious. The smell is amazing.

M
Margaret J.
I have been using this oil every day

I have been using this oil every day. I have so much less frizz, and it seems like my hair is shinier than it has ever been. I have really coarse, thick hair; this makes it feel so polished. I love it!

A
Anonymous
I have fine hair and most products tend to weigh it down

I have fine hair and most products tend to weigh it down. This shampoo has been great for that. I also wear it short & color it & so far it worked great. It took mea couple of tries to get the right amount, it’s much less than I thought. I love that it’s also small, easy to pack & the package is easy to open & close with wet hands.

A
Anonymous
This product is outstanding

This product is outstanding, I’m recommending it to all of my friends and family. What a great bottle and quality of product

R
Rick Amador
Love the product

Love the product, my hair has never felt better. The bottle is so easy to travel with and I don’t like using hotel products because all the added fragrance.

A
Anonymous
I have never used powder shampoo or conditioner before

I have never used powder shampoo or conditioner before. I loved it! My hair feels so much softer. I barely used any, it was great.

M
Marcy P.
Every oil I use seems to weight my hair down, not this.

Every oil I use seems to weight my hair down. I have fine limp hair. This one didn't. I like that I don't need a leave-in conditioner any more either. My hair feels softer, it has more shine and no weight to it after using this. I love it, also my boyfriend loves the smell!

A
Anonymous
I don't even know where to start

I don't even know where to start... THE SCENT!? It is amazing. I also noticed I have so much less frizz in my hair than normal. Im already addicted.

A
Anonymous
Easy to use and cleans hair well!!

I have never used a powdered shampoo before. I used the Aerious waterless shampoo and found it easy to use and it cleaned well my hair very well. It’s a convenient and clean shampoo as well.

K
Kelly H.
This might be the best conditioner I have ever used

I love the scent! This might be the best conditioner I have ever used.

L
Leslie Feinstein
Didn't weigh my hair down!

Most oils weigh my hair down, but this one somehow makes it soft and bouncy at the same time. It doesn’t feel oily at all. I have been using a few drops after washing and my hair looks so much healthier. I actually love it!

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Samantha R.
Game changer! My hair hasn’t felt this soft in years

Game changer! My hair hasn’t felt this soft in years. Lightweight but super hydrating. Buying again for sure.

M
Monique
My hair is so soft after just using the Shampoo

My hair is so soft after just using the Shampoo, I almost felt l I didn't need conditioner. It smells amazing and I was able to bring it on my recent vacation. It seemed to give me hair more volume than Im used to and I usually have flat hair. I really like it!

A
Anonymous
Glad I tried it!

firstly, I typically dont right reviews unless they are bad. I was skeptical in tying this product because it's a newer brand and its powder, which is very different.

But oh my gosh!! My hair has never felt this amazing, It is so soft and shiny! I used the smallest amount and it lathered like crazy! Im a customer for life.

E
Erin Becker
Worked

Worked well

C
Courtney Hiroto
So good fort travel

I’m a frequent traveler and I’m not a big fan of hotel products. My hair is super sensitive, so I’m always on the lookout for something that works well and doesn’t leave a mess. I recently tried this product on a trip and I was blown away. It works great and makes my hair feel amazing, but the best part is that I don’t have to worry about liquids leaking as I’m running around. I’ll definitely be buying this again!

C
Colleen E.
Works really well

I don't typically leave reviews, but trying a new product from a new company can be iffy. But I was intrigued since a celebrity hairstylist made it. Let me tell you, it is AMAZING, not just another product, but my hair texture has never felt this good, I will be telling all my friends!

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Sarah Messler
The scent!

It smells so good! Im a scent girl and I am obsessed with how this smells. I want a scented hair mist!