LumiLok™ TECHNOLOGY
PROTECTED PERFORMANCE. RELEASED ON ACTIVATION.
LumiLok™ is AROVE’s proprietary encapsulation technology, created to protect selected conditioning ingredients before use and release them when the formula is activated with water.
Unlike conventional formulas in which ingredients remain continuously dispersed together, LumiLok™ holds selected ingredients within protective structures until activation. This helps limit premature interaction within the formula and supports controlled, even dispersion during use.
• PROTECTS
Selected conditioning ingredients are held within the LumiLok™ system before activation.
• ACTIVATES
Contact with water transforms the formula and initiates the release of the encapsulated ingredients.
• DISPERSES
The activated ingredients distribute throughout the formula for more consistent application across the hair.
• CONDITIONS
Once released, they help support moisture, softness, manageability and luminous shine without heavy buildup.
AERIOUS is the first water-activated powder shampoo and conditioner powered by
LumiLok™—a new approach to protecting and delivering conditioning performance.
A BOTANICAL OIL BLEND FOR SOFTNESS, SHINE AND MANAGEABILITY
Broccoli Seed Oil
Helps smooth the hair and enhance shine without the feel of heavy silicone buildup

Abyssinian Oil
Helps condition the hair, improve slip and support easier detangling

Marula Oil
Helps smooth the appearance of frizz and leaves hair feeling soft and shiny

Moringa Oil
Conditions the scalp and hair while enhancing softness and natural-looking shine

Rose Hip Oil
Helps condition dry-looking hair and improve softness and shine

Watermelon Seed Oil
Provides lightweight conditioning that helps soften hair without a heavy feel

Frankincense Oil
Helps condition the scalp and contributes to the formula’s naturally derived aroma

Pomegranate Seed Oil
Helps condition dry-looking strands and enhance softness and shine

Evening Primrose Oil
Helps condition the scalp and soften dry, rough-feeling hair

Jojoba Oil
Provides lightweight conditioning that helps soften hair and enhance shine

Lavender Oil
Contributes a fresh botanical aroma while helping condition the scalp and hair

Carrot Seed Oil
Helps condition dry-looking hair and improve softness and manageability
AERIOUS Powder Shampoo FAQs
Frequently Asked Questions About AERIOUS Powder Shampoo
ABOUT THE FORMULA
WHAT IS A WATER-ACTIVATED POWDER SHAMPOO?
A water-activated powder shampoo is a concentrated shampoo made without adding water to the bottle. AERIOUS begins as a lightweight powder and transforms into a creamy cleansing lather when mixed with water in your hands.
IS POWDER SHAMPOO THE SAME AS DRY SHAMPOO?
No. Dry shampoo is generally applied to dry hair to absorb oil between washes and is often left in the hair. AERIOUS is a water-activated shampoo used on wet hair and rinsed out to cleanse the scalp and hair.
IS AERIOUS POWDER SHAMPOO SULFATE-FREE AND SILICONE-FREE?
Yes. AERIOUS is formulated without traditional sulfates or silicones. It is also free from parabens, phthalates, fillers and artificial fragrance.
DOES AERIOUS POWDER SHAMPOO CREATE A LATHER?
Yes. When activated with water, the concentrated powder transforms into a creamy cleansing lather. The amount of lather can vary according to the amount of powder and water used and the amount of oil or product buildup in the hair.
HAIR TYPES AND CLEANSING NEEDS
IS AERIOUS POWDER SHAMPOO SUITABLE FOR ALL HAIR TYPES?
Yes. The customizable formula is suitable for fine, medium, thick, straight, wavy, curly and coily hair. Adjust the amount of powder and water according to your hair's length, density, texture and cleansing needs.
IS AERIOUS POWDER SHAMPOO GOOD FOR FINE HAIR?
Yes. Fine or short hair can use a small amount of powder and water for a lightweight cleanse. The silicone-free formula rinses clean without leaving behind heavy conditioning residue.
IS AERIOUS POWDER SHAMPOO SUITABLE FOR CURLY OR COILY HAIR?
Yes. AERIOUS can be customized for curly, coily and textured hair by adjusting the amount of powder and water. Concentrate the lather on the scalp and roots, then allow it to move gently through the lengths while rinsing.
IS AERIOUS POWDER SHAMPOO SAFE FOR COLOR-TREATED HAIR?
Yes. AERIOUS is color-safe and formulated without traditional sulfate surfactants. Follow your colorist's instructions immediately after a professional color service.
CAN I USE AERIOUS ON BLEACHED OR CHEMICALLY PROCESSED HAIR?
Yes. AERIOUS can be used on bleached, highlighted and chemically processed hair. Customize the amount for your cleansing needs and follow with AERIOUS Powder Conditioner to help restore softness and manageability.
DOES AERIOUS POWDER SHAMPOO REMOVE EXCESS OIL AND PRODUCT BUILDUP?
Yes. The activated lather helps remove excess scalp oil, sweat, styling-product residue, dry shampoo buildup and everyday impurities. A second cleanse can be used when additional buildup removal is needed.
USING POWDER SHAMPOO
HOW DO I USE AERIOUS WATER-ACTIVATED POWDER SHAMPOO?
Dispense a small amount into wet palms, add water and rub your hands together until the powder forms a creamy lather. Massage it into wet hair and scalp, then rinse thoroughly. Complete directions are available in the How to Use section above.
HOW MUCH AERIOUS POWDER SHAMPOO SHOULD I USE?
Start with a small amount and add more only when needed. Fine or short hair generally requires less, while long, thick, curly, coily or heavily styled hair may require more powder and water.
HOW OFTEN SHOULD I USE AERIOUS POWDER SHAMPOO?
Use AERIOUS according to your normal wash schedule and your hair's oil, buildup and styling needs. Adjust the amount used and repeat the cleanse when additional buildup removal is needed.
HOW MANY WASHES DOES ONE BOTTLE PROVIDE?
One 2.3 oz bottle provides up to 85 washes. The total number of uses varies according to hair length, thickness, texture, cleansing needs and the amount used during each wash.
PERFORMANCE, TRAVEL AND BRAND
IS AERIOUS POWDER SHAMPOO TSA-FRIENDLY?
Yes. The compact, waterless powder format is not subject to the standard TSA liquid volume limit. Keep the bottle securely closed and follow current airport screening requirements when traveling.
DOES AROVE TEST AERIOUS POWDER SHAMPOO ON ANIMALS?
No. AROVE does not test AERIOUS Powder Shampoo or its products on animals.
















