THE WATERLESS REVOLUTION HAS ARRIVED WATER-FREE CONCENTRATED POWDER-TO-CREAM EQUIVALENT OF 32OZ CLEAN INGREDIENTS THE WATERLESS REVOLUTION HAS ARRIVED WATER-FREE CONCENTRATED POWDER-TO-CREAM EQUIVALENT OF 32OZ CLEAN INGREDIENTS THE WATERLESS REVOLUTION HAS ARRIVED WATER-FREE CONCENTRATED POWDER-TO-CREAM EQUIVALENT OF 32OZ CLEAN INGREDIENTS THE WATERLESS REVOLUTION HAS ARRIVED WATER-FREE CONCENTRATED POWDER-TO-CREAM EQUIVALENT OF 32OZ CLEAN INGREDIENTS THE WATERLESS REVOLUTION HAS ARRIVED WATER-FREE CONCENTRATED POWDER-TO-CREAM EQUIVALENT OF 32OZ CLEAN INGREDIENTS THE WATERLESS REVOLUTION HAS ARRIVED WATER-FREE CONCENTRATED POWDER-TO-CREAM EQUIVALENT OF 32OZ CLEAN INGREDIENTS THE WATERLESS REVOLUTION HAS ARRIVED WATER-FREE CONCENTRATED POWDER-TO-CREAM EQUIVALENT OF 32OZ CLEAN INGREDIENTS THE WATERLESS REVOLUTION HAS ARRIVED WATER-FREE CONCENTRATED POWDER-TO-CREAM EQUIVALENT OF 32OZ CLEAN INGREDIENTS THE WATERLESS REVOLUTION HAS ARRIVED WATER-FREE CONCENTRATED POWDER-TO-CREAM EQUIVALENT OF 32OZ CLEAN INGREDIENTS THE WATERLESS REVOLUTION HAS ARRIVED WATER-FREE CONCENTRATED POWDER-TO-CREAM EQUIVALENT OF 32OZ CLEAN INGREDIENTS THE WATERLESS REVOLUTION HAS ARRIVED WATER-FREE CONCENTRATED POWDER-TO-CREAM EQUIVALENT OF 32OZ CLEAN INGREDIENTS THE WATERLESS REVOLUTION HAS ARRIVED WATER-FREE CONCENTRATED POWDER-TO-CREAM EQUIVALENT OF 32OZ CLEAN INGREDIENTS THE WATERLESS REVOLUTION HAS ARRIVED WATER-FREE CONCENTRATED POWDER-TO-CREAM EQUIVALENT OF 32OZ CLEAN INGREDIENTS THE WATERLESS REVOLUTION HAS ARRIVED WATER-FREE CONCENTRATED POWDER-TO-CREAM EQUIVALENT OF 32OZ CLEAN INGREDIENTS THE WATERLESS REVOLUTION HAS ARRIVED WATER-FREE CONCENTRATED POWDER-TO-CREAM EQUIVALENT OF 32OZ CLEAN INGREDIENTS THE WATERLESS REVOLUTION HAS ARRIVED WATER-FREE CONCENTRATED POWDER-TO-CREAM EQUIVALENT OF 32OZ CLEAN INGREDIENTS THE WATERLESS REVOLUTION HAS ARRIVED WATER-FREE CONCENTRATED POWDER-TO-CREAM EQUIVALENT OF 32OZ CLEAN INGREDIENTS THE WATERLESS REVOLUTION HAS ARRIVED WATER-FREE CONCENTRATED POWDER-TO-CREAM EQUIVALENT OF 32OZ CLEAN INGREDIENTS THE WATERLESS REVOLUTION HAS ARRIVED WATER-FREE CONCENTRATED POWDER-TO-CREAM EQUIVALENT OF 32OZ CLEAN INGREDIENTS THE WATERLESS REVOLUTION HAS ARRIVED WATER-FREE CONCENTRATED POWDER-TO-CREAM EQUIVALENT OF 32OZ CLEAN INGREDIENTS

PURE CONCENTRATION - MAXIMUM IMPACT

ZERO WATER means an undiluted, concentrated formula—pure, potent products crafted at full strength for unparalleled performance with every use.

ZERO WATER means a breakthrough in haircare, delivering highly effective, transformative results without the excess fillers, stabilizers, or waste found in traditional formulas.

ZERO WATER means freedom to take your essentials anywhere in the world—powerfully compact and uncompromisingly effective, designed to fit seamlessly into your lifestyle.

WASH DIFFERENTLY

ALL of the GOOD

Every ingredient has a purpose, every ingredient serves a function. All clean without the dirty.

Giving ONLY what's GOOD FOR YOUR HAIR, and nothing else.

Our CONCENTRATED formula contains ZERO-WATER. Giving you the best ingredients without dilution.

AROVE uses 100% post-consumer recycled plastic bottles and carefully chosen materials like glass for sustainability and performance

WE BELIEVE
IN
TRANSPARENCY

LUXURY RE-IMAGINED

AROVE's zero-water, highly concentrated formula, enhances moisture and infuses shine into every strand. Featuring our revolutionary LumiLok™ complex. With encapsulated ingredients designed to deliver powerful nutrients deep into the hair follicle. AROVE ensures that luxury is not just seen but deeply felt.

1 bottle of our concentrated powder formula is equal to a 32oz bottle of liquid shampoo or conditioner.

Learn about Lumilok™

NONE of the BAD

We removed unnecessary ingredients. Ensuring nothing but GOOD touches your hair.

We proudly have NO WATER, NO Fillers, NO Gums NO PARABENS, NO PHTHALATES, NO SULFATES, NO SILICONES and NONE of the DIRTIES.

IT'S ALL GOOD UNDER HERE

WE GO WHERE YOU GO

TRAVEL FRIENDLY

At only 5 inches tall, AERIOUS is your everywhere hair care. The water-free, concentrated powder formula can fly anywhere and weighs next to nothing. Yet it is more technologically advance and powerful than traditional haircare products.

  1. Tooltip Title

    Detailed explanation of the tooltip point.

  2. Deep Penetration and Softening

    Enhances the softness and smoothness of hair by deeply penetrating the hair shafts, smoothing cuticles to reduce frizz and boost natural shine.

  3. Hydration and Elasticity Improvement

    Infuses hair with essential hydration, significantly improving elasticity to reduce breakage and split ends. It also boosts the hair's natural volume and texture, promoting a fuller, more voluminous appearance.

  4. Intense Nourishment and Conditioning

    Replenishes vital moisture and nutrients to both hair and scalp, improving overall health and manageability.

  5. Improved Combability

    Intensive conditioning helps to detangle, making styling easier and enhancing scalp comfort.

LumiLok™

At the heart of LumiLok™ lies dynamic, effective elements. These ingredients work synergistically to deliver unparalleled benefits.

LumiLok™ is meticulously designed to ensure that encapsulated oil technology delivers beneficial ingredients deep into the hair follicle.

LumiLok™

At the heart of our LumiLok™ Complex lies dynamic, effective elements. These ingredients work synergistically to deliver unparalleled benefits:

Deep Penetration and Softening: Enhances the softness and smoothness of hair by deeply penetrating the hair shafts, smoothing cuticles to reduce frizz and boost natural shine.

Intense Nourishment and Conditioning: Replenishes vital moisture and nutrients to both hair and scalp, improving overall health and manageability. This intensive conditioning helps to detangle, making styling easier and enhancing scalp comfort.

Hydration and Elasticity Improvement: Infuses hair with essential hydration, significantly improving elasticity to reduce breakage and split ends. It also boosts the hair's natural volume and texture, promoting a fuller, more voluminous appearance.

Improved Combability: Intensive conditioning helps to detangle, making styling easier and enhancing scalp comfort

LumiLok™ Complex is meticulously designed to ensure that every strand of hair is enveloped in luxury, resulting in beautifully healthy, smooth, and resilient hair.

"As a celebrity hairdresser for over 20 years I knew what the industry needed and that was change. AROVE has been developed from the ground up for 5 years. As always, good things come to those who wait"

— Michael Dueñas - Celebrity Hairdresser & Co-founder