CELEBRITY HAIRDRESSER FOUNDED - SCIENCE BACKED
WATER-ACTIVATED POWDER SHAMPOO & CONDITIONER
Plus damage-responsive hair oil + leave-in.
3-STEP ROUTINE
01 · CLEANSE
AERIOUS Powder Shampoo
Powder to creamy lather.
02 · CONDITION
AERIOUS Powder Conditioner
Powder to conditioning cream.
03 · TARGET + FINISH
ILLUMINOUS Oil + Leave-In
Damage-responsive conditioning + shine.
As seen in
SHOP THE ROUTINE
WHY POWDER?
Each AERIOUS powder bottle delivers up to 60–85 washes—without bulky, water-filled packaging.
Zero water in the bottle. TSA-friendly.
FULL-SIZE HAIRCARE. CARRY-ON SIZE.
TRAVEL WITHOUT THE BULK
AERIOUS powder shampoo and conditioner deliver up to 60–85 washes per bottle in compact, lightweight packaging—with no liquid shampoo or conditioner leaks.
MEET LUMILOK™
Encapsulation technology at the heart of AERIOUS.
Proprietary LumiLok™ technology helps protect selected conditioning ingredients before use, then releases them when activated with water to support softness, manageability and luminous shine.
Protected in powder. Released in water.
CONDITIONING THAT TARGETS DAMAGE
Damage-targeting technology at the heart of ILLUMINOUS.
Our proprietary technology in ILLUMINOUS is drawn to the areas where hair is most damaged, concentrating there instead of coating every strand equally, to support smoothness, frizz control and shine without weight.
Finds the damage. Skips the rest.
The Power of ILLUMINOUS
Targeted conditioning for smoother-looking frizz and split ends.
*Lightly styled results created to showcase ILLUMINOUS performance.
Loved by Our Community, Backed by Results
"I wanted to create concentrated haircare that could go anywhere—without compromising professional performance, clean formulation or results."
PURE. POTENT. REPAIR.
