CELEBRITY HAIRDRESSER FOUNDED - SCIENCE BACKED

WATER-ACTIVATED POWDER SHAMPOO & CONDITIONER

Plus damage-responsive hair oil + leave-in.

SHOP THE SIGNATURE SET

3-STEP ROUTINE

01 · CLEANSE

AERIOUS Powder Shampoo
Powder to creamy lather.

02 · CONDITION

AERIOUS Powder Conditioner
Powder to conditioning cream.

03 · TARGET + FINISH

ILLUMINOUS Oil + Leave-In
Damage-responsive conditioning + shine.

AROVE Signature Set with encapsulated water activated powder shampoo, conditioner and Illuminous hair oil on a warm sand background

Close up of AROVE water activated powder formula pouring like sand beside the Signature Set bottles

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The Signature Set — Water-Activated Powder Shampoo, Conditioner & Hair Oil + Leave-In Treatment $92

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SHOP THE ROUTINE

Aerious Water-Activated Powder Shampoo

$36

Aerious Water-Activated Powder Conditioner

$36

Illuminous Waterless Ultra-Hydrating Hair Oil + Leave-In Conditioner

$39

Aerious Water-Activated Powder Shampoo & Conditioner Bundle

$61

Comparison of AROVE Aerious shampoo and conditioner bottles versus traditional 8.5 oz shampoo and conditioner bottles, showing space-saving waterless formula

WHY POWDER?

Each AERIOUS powder bottle delivers up to 60–85 washes—without bulky, water-filled packaging.

Zero water in the bottle. TSA-friendly.

LumiLok microcapsules protecting concentrated conditioning ingredients before water activation

MEET LUMILOK™

Encapsulation technology at the heart of AERIOUS.

Proprietary LumiLok™ technology helps protect selected conditioning ingredients before use, then releases them when activated with water to support softness, manageability and luminous shine.

Protected in powder. Released in water.

DISCOVER LUMILOK™

Illustration of ILLUMINOUS conditioning technology targeting damaged areas of a hair strand

CONDITIONING THAT TARGETS DAMAGE

Damage-targeting technology at the heart of ILLUMINOUS.

Our proprietary technology in ILLUMINOUS is drawn to the areas where hair is most damaged, concentrating conditioning there — while still leaving every strand smoother and shinier, without the extra weight of coating hair that doesn't need it.

Concentrates on the damage. Adds shine everywhere.

DISCOVER ILLUMINOUS

The Power of ILLUMINOUS

Targeted conditioning for smoother-looking frizz and split ends.

Before and after hair transformation on a beige backdrop

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*Lightly styled results created to showcase ILLUMINOUS performance.

Compact and TSA-friendly, AROVE’s powder-to-lather shampoo and conditioner fit perfectly in any suitcase for effortless travel haircare.

BRING YOUR ROUTINE WITH YOU.

TRAVEL WITHOUT THE BULK

Skip the hotel minis and leave the bulky liquid bottles at home. AERIOUS packs easily and is not subject to standard liquid volume limits and gives your hair the care it knows wherever you go.

SHOP TRAVEL-READY HAIRCARE