The Signature Set — Water-Activated Powder Shampoo, Conditioner & Hair Oil + Leave-In Treatment

WHAT IS INCLUDED

AERIOUS WATER-ACTIVATED POWDER SHAMPOO

A concentrated powder shampoo that transforms into a creamy lather during use. It helps remove excess scalp oil, sweat, styling-product residue and everyday impurities while leaving hair and scalp feeling fresh, clean and ready for conditioning.

AERIOUS WATER-ACTIVATED POWDER CONDITIONER

A concentrated powder conditioner that transforms into a rich, customizable conditioning cream during use. It helps replenish moisture, improve softness, support easier detangling and smooth the appearance of frizz and flyaways.

ILLUMINOUS WATERLESS HAIR OIL AND LEAVE-IN CONDITIONER

A concentrated hair oil and leave-in conditioner featuring an advanced conditioning system designed to bind more strongly where hair is more damaged.

Bleach, color, heat, UV exposure and everyday wear can increase the negative charge of damaged hair. ILLUMINOUS uses a conditioning ingredient that becomes positively charged on contact with the hair, creating a natural attraction to highly charged areas for greater conditioning retention where damage is greater.

WHY YOU’LL LOVE IT

A COMPLETE HAIRCARE SYSTEM

The Signature Set combines cleansing, conditioning and finishing care in one concentrated routine. Together, the three formulas support clean, conditioned, smooth and luminous hair without relying on bulky traditional liquid haircare.

CONDITIONING THAT RESPONDS TO DAMAGE

Damaged hair carries a greater density of negative charge than healthier hair. ILLUMINOUS uses a conditioning system that becomes positively charged on contact with the hair, allowing it to bind more strongly where damage is greater.

The result is lightweight, even coverage with more conditioning retained in highly damaged areas.

FROM SCALP TO DAMAGED ENDS

The complete AROVE routine is designed to care for the scalp, hair and ends.

AERIOUS Powder Shampoo helps cleanse the scalp and hair. AERIOUS Powder Conditioner provides customizable moisture, softness and detangling. ILLUMINOUS completes the routine with concentrated conditioning for mid-lengths and ends, including areas affected by color, bleach, heat styling and environmental exposure.

CUSTOMIZABLE CLEANSING

The concentrated AERIOUS Powder Shampoo can be customized for different hair lengths, densities, textures and cleansing needs. It provides a lightweight cleanse for fine or short hair and can create a richer lather for long, thick, curly, coily or heavily styled hair.

CUSTOMIZABLE CONDITIONING

AERIOUS Powder Conditioner provides customizable conditioning for different hair types and moisture needs. It can create lightweight conditioning for fine hair or richer conditioning for thick, curly, coily, coarse, dry or damaged hair.

SMOOTHER HAIR WITH LESS FRICTION

The conditioning formulas help smooth the hair’s surface for improved softness, slip and manageability.

ILLUMINOUS helps neutralize negative surface charge and smooth the hair cuticle, reducing friction between strands and helping hair feel easier to comb, detangle and style.

FRIZZ CONTROL AND HIGH-GLOSS SHINE

AERIOUS Powder Conditioner and ILLUMINOUS work together to smooth the hair’s surface, reduce the appearance of frizz and flyaways and create a softer, more reflective finish.

AROVE’s natural silicone alternative helps deliver luminous, high-gloss shine without relying on traditional silicones.

WATER-ACTIVATED AND WATERLESS PERFORMANCE

AERIOUS Shampoo and Conditioner remain concentrated powders until activated during use. ILLUMINOUS is formulated without added water and delivers concentrated conditioning, softness and shine.

Together, the three products create a customizable haircare routine without the unnecessary bulk of traditional liquid shampoo, conditioner and leave-in products.

UP TO 85 WASHES PER POWDER PRODUCT

The 2.3 oz AERIOUS Powder Shampoo and 2.3 oz AERIOUS Powder Conditioner each provide up to 85 washes.

The total number of uses varies according to hair length, thickness, texture and the amount used during each wash.

CONCENTRATED PERFORMANCE

Each formula is designed to deliver effective performance from a smaller amount of product. The concentrated formats provide cleansing, conditioning, frizz control and shine while taking up less space in the shower, bathroom, gym bag or luggage.

SUITABLE FOR EVERY HAIR TYPE

The Signature Set is suitable for fine, medium, thick, straight, wavy, curly and coily hair. Each formula can be customized for different hair lengths, densities, textures and levels of dryness or damage.

MADE FOR COLOR-TREATED AND PROCESSED HAIR

The formulas are suitable for color-treated, highlighted, bleached and chemically processed hair.

ILLUMINOUS is especially suited to processed areas because its conditioning system is designed for greater retention where hair carries the increased negative charge associated with damage.

SUPPORTS EASIER DETANGLING

AERIOUS Powder Conditioner and ILLUMINOUS improve slip and help reduce friction between strands. Hair feels smoother, softer and easier to comb, detangle and style.

LIGHTWEIGHT MOISTURE AND MANAGEABILITY

The conditioning formulas help replenish moisture and soften dry, rough or damaged-feeling hair without leaving behind a heavy coated feeling. Hair maintains natural movement while feeling smoother and more manageable.

TRAVEL-FRIENDLY HAIRCARE

The compact powder shampoo and conditioner are not subject to standard liquid volume limits. The concentrated 1 oz ILLUMINOUS bottle adds leave-in conditioning, frizz control and shine in a small, convenient format.

The complete Signature Set fits easily into a carry-on, gym bag or everyday beauty routine.

LESS BULK, MORE USES

The concentrated formats provide long-lasting use while taking up less space than traditional liquid haircare. The Signature Set replaces multiple bulky products with one compact cleansing, conditioning and finishing system.

CLEAN AND CONCENTRATED

The complete routine is formulated without added water, traditional sulfates, silicones, parabens, phthalates, fillers or artificial fragrance.

AROVE focuses each formula on concentrated performance and the way hair looks and feels.

SCENT

A light blend of naturally derived floral and herbal notes with a clean, fresh finish.

BEST FOR

Fine, medium, thick, straight, wavy, curly and coily hair

Bleached, highlighted, color-treated and chemically processed hair

Heat-styled, dry, rough or damaged hair

Normal, oily, dry or buildup-prone hair routines

Dry, tangled, dull or frizz-prone hair

Hair that needs additional softness, slip and high-gloss shine

Customers building a complete cleansing, conditioning and finishing routine

Travel, carry-on and gym haircare routines

Anyone seeking concentrated haircare without traditional sulfates or silicones

Anyone seeking conditioning designed to respond to areas of greater hair damage

FORMULATED WITHOUT

ADDED WATER • TRADITIONAL SULFATES • PARABENS • SILICONES • PHTHALATES • FILLERS • ARTIFICIAL FRAGRANCE

NATURALLY FRAGRANCED • COLOR SAFE

STEP 1: CLEANSE WITH AERIOUS POWDER SHAMPOO

Wet your hair thoroughly.

Dispense a small amount of AERIOUS Water-Activated Powder Shampoo into wet palms. Rub your hands together until the powder transforms into a creamy lather.

Massage the activated shampoo into your scalp and roots using your fingertips.

Rinse thoroughly. Repeat if your hair has heavy product buildup, excess oil or has gone several days between washes.

Fine or short hair generally needs less powder. Long, thick, curly, coily or heavily styled hair may require more powder and water.

STEP 2: CONDITION WITH AERIOUS POWDER CONDITIONER

Dispense a small amount of AERIOUS Water-Activated Powder Conditioner into wet palms.

Rub your hands together until the powder transforms into a smooth conditioning cream.

Or sprinkle directly into hair from the bottle.

Apply the activated conditioner primarily to the mid-lengths and ends. Distribute it evenly with your fingers or a wide-tooth comb.

Allow the conditioner to remain on the hair for 2-3 minutes, then rinse thoroughly.

Use less powder for fine or short hair. Add more powder and water for long, thick, curly, coily, dry or damaged-looking hair.

STEP 3: FINISH WITH ILLUMINOUS HAIR OIL + LEAVE-IN CONDITIONER

Gently towel-dry your hair so it remains damp.

Dispense a small amount of ILLUMINOUS into your palm and rub your hands together to warm and distribute the oil.

Apply it evenly through the mid-lengths and ends. Use any product remaining on your hands to lightly smooth the outer surface of your hair.

Do not rinse. Allow your hair to air-dry or continue with your usual styling routine.

Fine or short hair should begin with one or two drops.

Medium-length or medium-density hair should begin with two to four drops.

Long, thick, curly, coily or very dry hair can begin with four to seven drops.

Begin with less product and add more gradually.

BETWEEN WASHES

Apply one or two drops of ILLUMINOUS to dry hair to smooth flyaways, refresh dry ends and add shine.

Warm the oil between your palms before lightly smoothing it over the mid-lengths and ends.

FOR WAVY, CURLY OR COILY HAIR

After cleansing and conditioning, apply ILLUMINOUS to damp hair.

Gently rake or scrunch the product through waves, curls or coils. Air-dry or use a diffuser according to your normal styling routine.

A small amount can also be applied to dry curls between washes to refresh shine and smooth the appearance of frizz.

HOW OFTEN TO USE THE ROUTINE

Use the shampoo and conditioner according to your normal wash schedule.

Use ILLUMINOUS after each wash or as needed between washes for additional softness, frizz control and shine.

Adjust the amount of each product based on your hair’s length, density, texture and current condition.

Cetearyl Alcohol, Distearoylethyl Dimonium Chloride, Stearamidopropyl Dimethylamine, Cyclodextrin, Silica, Hydroxypropyl Starch Phosphate, Citric Acid, Diisooctyl Succinate, Heptyl Undecylenate, Triheptanoin, Natural Fragrance, Guar Hydroxypropyltrimonium Chloride, Panthenol, Brassica Oleracea Italica (Broccoli Seed) Oil, Citrullus Lanatus (Watermelon) Seed Oil, Crambe Abyssinica (Abyssinian) Oil, Moringa Oleifera (Moringa) Oil, Rosa Canina (Rose Hip) Oil, Sclerocarya Birrea (Marula) Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Punica Granatum (Pomegranate) Seed Oil, Oenothera Biennis (Evening Primrose) Oil, Vitamin E (Tocopherol), Boswellia Carterii (Frankincense) Oil, Lavandula Angustifolia (Lavender) Oil, Daucus Carota Sativa (Carrot) Seed Oil, Sodium Hyaluronate, Potassium Sorbate, Sodium Phytate