ABOUT
Co-Founder Michael Dueñas
Michael Dueñas is among the hair industry’s most highly sought-after celebrity hairstylists, bringing over two decades of acclaimed expertise. His prestigious clientele has included global icons such as Jamie Lee Curtis, Mariah Carey, Lady Gaga, Hilary Duff, Emma Roberts, Machine Gun Kelly, Giancarlo Espocito, and more.
Michael has styled hair for 26 seasons of Fashion Week, collaborating with leading designers and establishing himself as a trendsetter and influencer within beauty and fashion.
His distinguished work has prominently appeared on the covers of Vogue and has been featured extensively in major publications including Elle, Allure, and W magazine, and many more. Michael has also served as a brand ambassador and global educator for some of the world’s largest haircare brands, significantly shaping industry standards and educating professionals worldwide.
Motivated by a vision to elevate haircare standards, Michael co-founded AROVE. He explains, “As a celebrity hairdresser, my clients and I travel frequently, and most products available are diluted, bulky, and environmentally damaging. I was compelled to develop something superior—clean, powerful, sustainable, and genuinely effective for hair and scalp care. I didn’t simply want a travel-friendly product; I aspired to offer the most effective, clean, and sustainable haircare experience possible.”
Michael’s influential career and extensive accomplishments firmly position AROVE as a revolutionary leader in sustainable, high-performance haircare.