Co-Founded by celebrity hairstylist Michael Dueñas, AROVE was born from a simple yet powerful vision—to create the purest, most effective haircare possible. After years of traveling and hearing the same frustrations from clients, Michael saw firsthand how traditional haircare fell short. Products were filled with water, weighed down by unnecessary fillers, and impossible to travel with, forcing people to choose between convenience and real results.

Determined to change that, the journey began with a bold idea: remove the water. What started as a solution for travel quickly became a breakthrough in performance and sustainability. By eliminating water and the harmful additives found in traditional formulas, we unlocked the ability to deliver powerful, concentrated ingredients exactly where they’re needed most, to the scalp and deep into the hair follicle.

After hundreds of formulations and the development of groundbreaking LumiLok™ encapsulation technology, the perfect waterless haircare line was born. The result is more than just a travel-friendly solution; it’s a luxurious, sustainable, and highly effective approach to scalp and hair health that delivers uncompromising results, wherever life takes you.